QUALITATIVE RESEARCH

Qualitative research provides unparalleled data on individuals, groups and systems, allowing you to develop insights that drive innovations, understand complex systems, organisations and communities and create whole branches of knowledge.

We have over extensive experience in qualitative and quantitative methodologies, developed through University Graduate Programs and community and business experience spanning more than two decades and three continents.

From interviews to focus groups to ethnographic studies, we use a variety of qualitative approaches. They can be used in conjunction with quantitative methods to provide targeted, relevant and pragmatic information.

We uncover data, determine truths, and innovate new products and services. Where called for, we embed the research into a process that drives change as the research is conducted.

Qualitative Research Services Include

  • Semi-structured short and long Interviews
  • In-Depth Interviews
  • Focus Groups
  • Direct Observation
  • Shadowing
  • Case Studies
  • Ethnographic Studies
  • Action Research

    Contact us today to inquire how we can assist with your needs.

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